Privacy Policy

01

Who We Are

The Vocal Academy LLC ("The Vocal Academy," "we," "us," or "our") operates the website thevocalacademy.co and provides vocal coaching, courses, memberships, and related services.

This Privacy Policy applies to all information collected through our website, booking systems, student portal, payment processing, and marketing communications.

02

Information We Collect

Information You Provide Directly

• Name, email address, and phone number (contact forms, bookings, lead forms)
• Billing details processed securely via Stripe (we do not store full card numbers)
• Student or parent/guardian information for enrollment and scheduling
• Messages and communications you send us
• Information submitted through our student or parent portal

Information Collected Automatically

• Browser type, device type, and IP address
• Pages visited, time spent on site, and referral source
• Cookie and tracking data (see Section 05)

Information From Third Parties

• Data from Meta (Facebook/Instagram) if you interact with our ads or pages
• Data from Google if you arrive via Google Ads or search

03

How We Use Your Information

We use the information we collect to:

• Schedule lessons, process payments, and manage your enrollment
• Send booking confirmations, reminders, and lesson-related communications
• Deliver email newsletters, promotions, and course announcements (you may opt out at any time)
• Improve our website, courses, and services based on how visitors use them
• Run targeted advertising on Meta (Facebook & Instagram) and Google
• Comply with legal obligations and resolve disputes

We do not sell your personal information to third parties. Ever.

04

Payment Processing

All payments are processed through a secure third-party payment processor (Stripe). We do not store your full credit card number, CVV, or bank account details on our servers.

Stripe's privacy practices are governed by their own Privacy Policy, available at stripe.com/privacy.

05

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our website. Specifically, we use:

• Meta Pixel — tracks visitor actions on our site to measure the effectiveness of our Facebook and Instagram ads, and to enable retargeting
• Google Analytics — collects anonymized data about how visitors use our site (pages visited, session duration, traffic sources)
• Essential cookies — required for the website and booking system to function properly

06

Email Marketing & CRM

When you submit a form, book a lesson, or sign up for a free trial or resource, you may be added to our email list. We use an email marketing platform and CRM to send you relevant communications about lessons, events, promotions, and educational content.

• You can unsubscribe from marketing emails at any time using the unsubscribe link in any email
• Transactional emails (booking confirmations, billing receipts) are not affected by marketing opt-outs

07

Children's Privacy

We offer services to students under the age of 18. When enrolling a minor, we collect information from a parent or legal guardian, who is responsible for managing the student's account and communications.

We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us immediately at [email protected] and we will promptly delete it.

08

Third-Party Services

Our website and operations rely on trusted third-party platforms. Each has its own privacy practices:

• Meta (Facebook & Instagram) — advertising and pixel tracking
• Google Analytics & Google Ads — website analytics and advertising
• Stripe — payment processing
• Email marketing platform / CRM — student communication and marketing automation

We are not responsible for the privacy practices of these third-party providers and encourage you to review their respective policies.

09

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. If you would like your data deleted, please contact us at [email protected] and we will process your request within 30 days, subject to any legal retention requirements.

10

Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of the sale or sharing of personal data (we do not sell data)

To exercise any of these rights, email us at [email protected].

California Residents (CCPA): You have the right to know what personal information we collect, to request deletion, and to opt out of the sale of personal information. We do not sell personal information.

11

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password for any accounts you hold with us.

12

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.